NEW BRAND ECO SYSTEMS.

CASE STUDY 1.

STRATEGY.

Having secured capital to fund the relaunch of a dormant brand, the clients engaged end to end merchandise planning expertise to design and build the commercial ecosystem required to establish the business, support the brand launch and navigating into its first year of trading.

The Eco System Included:

  • An integrated merchandise planning and critical path framework from product development through to launch

  • Creating multi-year sales, margin and range simulations to establish commercial targets and investment scenarios

  • Developing the tools to guide range architecture, SKU hierarchy, costing, margin, freight and duty frameworks

  • Building the buying and ordering infrastructure, from range plan through to purchase order and size allocation

  • Establishing weekly sales, stock, sell-through and trading reporting to connect forecast with actual performance

  • Developing the commercial foundations for future wholesale expansion and cash-flow planning

The result was a fully integrated commercial ecosystem connecting product, planning, buying, supply and trading.

The output provided the structure, visibility and control required to take a dormant brand from relaunch to scalable trading.