CASE STUDY 1.

MERCHANDISE STRATEGY.

STRATEGY.

A client approached me with a strong overall business but underperforming digital DTC growth. After conducting a full commercial and channel review, I implemented a structured plan to strengthen product alignment, digital merchandising, and trading performance. 

  • Built reporting frameworks to track and improve retail brand performance

  • Developed annual sales and stock plans to drive brand growth and profitability

  • Led with e-commerce teams to optimize sell-through and in-season trading

  • Planned and executed end-of-season retail strategies to maximise revenue

  • Built internal digital marketing capabilities and sourced agencies to accelerate brand scaling

Year on Year Sales Growth

The strategy delivered an average yearly sales growth of +60%.