OMNI CHANNEL

ALIGNMENT

Delivering a Consistant Brand Experience to the Digital World

PRODUCT.

With the economic instability felt throughout 2023, it was important to portray a consistent brand narrative throughout the digital retail channels at Alexander McQueen.

During this contract the primary objective was to continue to drive the momentum of the OMNI channel network from a product and merchandising perspective.

Working as the bridge between product merchandising, internal e-commerce operational teams, concessionary and marketplace partners.

Alongside improving operational processes, a primary objective was to ensure that the brand narrative was projected consistently across all platforms; through assortment and representation.

Whilst working through this contract, we planned and executed multiple product launches across both genders, where we also collaborated with key retail partners such as Net-A-Porter and My Theresa on exclusive pre launches.