MALLET
+
FRED SEGAL.

Mallet was an emerging brand looking to scale up and enter the international marketplace.

RETAIL.

Mallet was focused on acquiring a larger sector of the mens sneaker business in the premium to luxury sector on an international scale.

As part of the expansion of Mallet into the US market, an exclusive launch was secured with Los Angeles based specialty retailer Fred Segal.

Having launched during the phasing out of Covid, the project needed to be managed remotely with direction on design and merchandise for the pop up shop coming from the UK. Execution taking place with a local US production team.

Logo with the name 'Fred Segal' in blue and red text.
Young man with curly hair wearing a navy tracksuit and white sneakers, standing against a plain gray background.

The brief was to keep a minimal aesthetic which aligned itself with the Fred Segal store concept. As space was limited; a bright, clean and modern white box concept was created.

Interior view of the fred segal store with shelves and racks displaying various apparel and accessories, including mannequins dressed in casual clothing, artwork on the walls, and potted plants.

This pop up enabled the brand to amplify awareness within the USA, leading on to Saks 5th Avenue as the next US major retail partner.