STRATEGY

Having worked within Buying and Merchandising teams within leading international department stores and brands, has given me a strong foundation in merchandise planning, commercial strategy, digital growth, and wholesale market development. I support businesses and founders in structuring clear product and business frameworks that drive sustainable growth across channels..

CASE STUDY 1.

MERCHANDISE STRATEGY

CASE STUDY 2.

BRAND ELEVATION STRATEGY.

CASE STUDY 3.

BUYING + RETAIL STRATEGY.

CASE STUDY 4. WHOLESALE STRATEGY

CASE STUDY 5.

VIC BRAND PITCH