KURT GEIGER
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SELFRIDGES&Co
Creating the Worlds largest Mens Footwear Department
RETAIL.
As head of Mens Buying at Kurt Geiger, a key objective was to manage the Mens multi-branded footwear concessions across their portfolio of department store partners. Part of this was planning and project managing refurbishments and pop ups.
One project was the re-launch of the Men’s multi-branded footwear concession within Selfridges Oxford street. The brief was to modernise the space and provide a sense of Luxury; whilst maintaining an aesthetic that felt generic and authentic to Selfridges.
At over 11,000sq. ft. and featuring +200 footwear and sneaker brands it was the largest mens footwear space in the World at the time of launch.
