KURT GEIGER

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SELFRIDGES&Co

Creating the Worlds largest Mens Footwear Department

RETAIL.

As head of Mens Buying at Kurt Geiger, a key objective was to manage the Mens multi-branded footwear concessions across their portfolio of department store partners. Part of this was planning and project managing refurbishments and pop ups.

One project was the re-launch of the Men’s multi-branded footwear concession within Selfridges Oxford street. The brief was to modernise the space and provide a sense of Luxury; whilst maintaining an aesthetic that felt generic and authentic to Selfridges.

At over 11,000sq. ft. and featuring +200 footwear and sneaker brands it was the largest mens footwear space in the World at the time of launch.

The space delivered double digit growth year on year and the concept was rolled out to regional Selfridges doors.

Refurbishments then followed at Liberty, Harrods and the Fenwicks group.