NEW BRAND PITCH.
CASE STUDY 5.
STRATEGY.
The client was pitching to bring a new brand to the UK streetwear marketplace and needed support building out their P&L sheets, specifically in regards to merchandise, and retail operations.
A range simulation was designed to help forecast stock and sales requirements for the first year of sales.
A 48 month critical path was created to support the design, production and delivery requirements
A detailed financial forecast for all factoring elements of the cost of goods was built out including sampling and freight with long leads factored into the calculations
Distribution costs including packaging and third party logistics operators were built out to factor in the businesses requirement for an elevated brand experience.
Selling expenses such as Merchant Costs and Returns were also factored into the calculations both on a month to month and within the first 5 year plan.
The sales planning required a granular view of full price and markdown planning.
