HARRODS
REFURBISHMENT.

Refurbishment of the Mens Luxury Collections Department

RETAIL.

As part of a major Harrods refurbishment plan, I managed the Mens Luxury Collections refurbishment at Harrods. Partnering with six top brands to design shop-in-shop environments that balanced brand identity, luxury retail standards, and visual merchandising excellence.

My key objective was to take the project through design sign off and production, running parallel to this was the planning of merchandise and the stock build for the new spaces.

It was crucial that the build critical path was respected and both host store and brand goals were being achieved.

Display case with leather bags, wallets, and accessories in a high-end store.

Running parallel to this was the trading of the department during the transitional phase through to launch.

Interior of a clothing store with wooden walls, featuring a display of men's jackets and shirts hanging on a metal rod, with shelves holding folded clothes and shoes above.

The refurbishment was delivered on time and sales within the transitional period increased by double digits.