I’m David (he/him), a multidisciplinary brand and retail consultant with extensive international buying experience. I work directly with brands and retailers to develop and execute product, range, and commercial strategies.

My focus is on supporting brands that want to evolve and elevate their business, navigating product, merchandising, and sales strategies to meet their goals. I work hands on throughout the journey from brand inception and product development, to logistics, merchandise planning, wholesale launch, and retail execution.

I feel equally at home in physical and digital retail environments, with a history spanning luxury, premium, and contemporary fashion. Working with retailers such as Harrods, Harvey Nichols, and Lane Crawford, luxury brands like Alexander McQueen, mid-market companies such as Kurt Geiger, and start-ups including Mallet London and Boxfresh.

I work directly with founders, leadership teams, and brand stakeholders to translate strategy into practical action, helping brands structure product, commercial, and operational plans that support their business objectives and brand goals.