BRAND ELEVATION STRATEGY.

CASE STUDY 2.

STRATEGY.

The client wanted to increase their presence in the international marketplace. A brand strategy was put in place that required: 

  • A shift in the business critical path to hit key wholesale market dates. 

  • Deliveries into partners adjusted to provide a pre and main delivery. 

  • Expanding sub categories to build out a more compelling ‘world of’ concept

  • Creating and integrating DNA codes into all product categories

  • Creation of a Core range of season-less items that were available four times a year for replenishment 

  • Creation of a never out of stock portal to help clients maximise on sales and inventory in season 

  • Launching pop ups with key partners worldwide 

  • Opening a flagship store and physical showroom

The result saw wholesales accounts launch within America and APAC, with further EMEA terratories opened .

The brand was able to amplify total revenue +550% in three years.